As I said in my last post, Keywords for Beginners I jumped the gun a bit showing you the keyword tools, but didn’t want you to feel overwhelmed by all the information without, showing that there are ways to significantly reduce the work needed to do good keyword research.
Just one thing that I didn’t mention last time. The search engines recognize singular and plural, so keyword, and keywords are two separate words to them.
That said, I wanted to show you a couple of more ways to and find some more keywords.
Let’s get started by entering our keyword into Google. On the left side of Googles results page you will see the wonder wheel.
Another place to find keywords is at the bottom of Googles results page.
Ok, so hopefully you have a very long list of keywords, some people more organized than me create Excel spread sheets to keep all the data together.
You could go to Traffic Travis right now and start entering in your keywords to check out if they are viable, but I’m going to take it a step further. Go back to Google External Adwords Tool.
First I want to add a column called estimated average CPC
There are a few things to look at in the image below.
First the difference between Exact and Broad Matches. An exact match is you guessed it exact. A broad Match uses any combination of the words in your keyword phrase, and the individual words by themselves. I am going to use exact.
Second is the competition.
Third is Global Monthly Search Volume, and the last is Average CPC.
While judging competition from the keywords tool isn’t the best way to do it. It does give you an idea of how many pages are competing for that keyword. You could have very high competition for a keyword, but the pages have not been optimized for it. Conversely, the competition may be low for a particular keyword, but the pages are highly optimized. That’s why we use a tool like Traffic Travis.
By looking at the Global Monthly Search Volume for Yoga Clothes, we can see that has 33 100 searches, also the Estimated Average CPC is $1.49 (which means someone is willing to pay for advertising on that keyword) . Take a look at Cotton Yoga Clothes just below. The Search Volume is only 170, and the CPC is $0.05.
Yoga Clothes is worth further investigation, Cotton Yoga Clothes is not. Remember even if you get the number one spot in Google, you still only get about 40% of the clicks.
So lets take our list that we have reduced and go to Traffic Travis. This is the free download link if you don’t have it already.
What we are looking for here is to see if we can rank easily for the keyword we chose. Low PR, low domain age, not to many back links. Don’t worry about the total back links for Zappos, Nike, Amazon, etc. Those are going to be very high. What we are looking for are websites that are ranking in the top 10 that are not well optimized, possibly an affiliate site that someone didn’t do a very good job optimizing. Which you will see by the number of X’s.
As you can see in this image, it would be easier to rank for the keyword plus size yoga clothes.
I just made a quick 2 min. video. Please take a look at how I am now on the first page of Google for the keyword “Keywords for Beginners” with very little effort in a few days. I think this video will clarify what keywords not to go after, and this is one of them.
Keyword Research for Beginners Video Click on the Back < button to get back to this post.
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Photo Credit : Salvatore Vuono